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The Deep Dive 💭
Sports ownership has fundamentally shifted over the past 30 years.
Let’s take a quick look at its evolution…
In the 1990s, most sports teams were owned by families and seen as small, mom-and-pop businesses.
In the 2000s, the dot-com boom ushered in a new class of owners. Individual billionaires began buying teams as passion projects and trophy assets.
By the 2010s, strategic entertainment holding structures started to form around sports teams, helping to commercialize organizations.
Now in the 2020s, we're seeing private capital come into the mix, driving up valuations globally to historic highs.
For most of this timeline, sports ownership wasn’t seen as a serious alternative investment category.
Except by one group.
Global corporations.
Let me explain.
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